She grew up with the pedal bin in her childhood home and wants others to enjoy the bin in their private homes too. She is convinced that the Vipp bin can be sold to design-conscious consumers on the look-out for a stylish waste bin for their bathrooms and kitchens.

By 1996, the Vipp bin is slowly but safely growing into a success and the demand for supporting products arises. Jette Egelund designs the Vipp 11 toilet brush which immediately turns out to be a customer favorite. The Vipp 11 has since then been one of the best selling Vipp products.