Joel Hoff graduated from the Royal College of Art in London in 2014 with a Master in Design Products. He is currently working for Stefan Diez in Munich. His aim is to design objects for mass-production that do not fuel mass-consumption; to inspire people to owner fewer things of greater quality that remain in use for a longer period of time. Through an understanding of manufacturing processes and their many different advantages and limitations, he wishes to foster longevity in terms of both materials and form.